论文标题
要了解区块链游戏中的玩家行为：Aavegotchi的案例研究
Towards Understanding Player Behavior in Blockchain Games: A Case Study of Aavegotchi
论文作者
论文摘要
区块链游戏通过允许玩家通过金融活动获得游戏内资产或代币的奖励来引入独特的游戏玩法和激励机制。但是，大多数区块链游戏在寿命和玩家互动方面都与传统游戏相媲美。在本文中，我们试图以较小的方式查看全局，以探索和确定游戏玩法和财务因素对区块链游戏中玩家行为的影响。以Aavegotchi为例，我们收集了一年的操作数据来构建玩家配置文件。我们对宏观数据的玩家行为进行了深入的分析，并应用了一种无监督的聚类方法来区分游戏玩法和激励措施的吸引力。我们的结果表明，整个游戏都是由少数互动互动或大量资金投资的玩家所巩固的。对于区块链游戏来说，经济激励措施是必不可少的，因为它们为玩家提供了吸引力和可选方式。但是，金融服务与自由市场紧密相关。当市场遭受抑郁症时，该游戏将面临不可逆转的玩家损失。对于区块链游戏，精心设计的游戏玩法应该是持续保持玩家的基本基础。
Blockchain games introduce unique gameplay and incentive mechanisms by allowing players to be rewarded with in-game assets or tokens through financial activities. However, most blockchain games are not comparable to traditional games in terms of lifespan and player engagement. In this paper, we try to see the big picture in a small way to explore and determine the impact of gameplay and financial factors on player behavior in blockchain games. Taking Aavegotchi as an example, we collect one year of operation data to build player profiles. We perform an in-depth analysis of player behavior from the macroscopic data and apply an unsupervised clustering method to distinguish the attraction of the gameplay and incentives. Our results reveal that the whole game is held up by a small number of players with high-frequent interaction or vast amounts of funds invested. Financial incentives are indispensable for blockchain games for they provide attraction and optional ways for players to engage with the game. However, financial services are tightly linked to the free market. The game will face an irreversible loss of players when the market experiences depression. For blockchain games, well-designed gameplay should be the fundamental basis for the long-lasting retention of players.
