论文标题

您的同意每年价值75欧元 - cookie Paywalls的测量和合法性

Your Consent Is Worth 75 Euros A Year -- Measurement and Lawfulness of Cookie Paywalls

论文作者

Morel, Victor, Santos, Cristiana, Lintao, Yvonne, Human, Soheil

论文摘要

大多数网站免费提供其内容,尽管这种酬金通常带有同行:收集个人数据是通过求助于跟踪并因此有针对性的广告来为这些网站提供资金。 Cookie Walls和Paywalls用于检索同意书,最近引起了欧盟DPA的兴趣,并且似乎已经越来越受欢迎。但是,学者们忽略了他们。我们在本文中介绍了1)对2800个中欧网站进行的探索性研究的结果,以衡量饼干付费墙的存在和实践,以及2)在各种法律决策和准则中,其合法性的框架。

Most websites offer their content for free, though this gratuity often comes with a counterpart: personal data is collected to finance these websites by resorting, mostly, to tracking and thus targeted advertising. Cookie walls and paywalls, used to retrieve consent, recently generated interest from EU DPAs and seemed to have grown in popularity. However, they have been overlooked by scholars. We present in this paper 1) the results of an exploratory study conducted on 2800 Central European websites to measure the presence and practices of cookie paywalls, and 2) a framing of their lawfulness amidst the variety of legal decisions and guidelines.

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