论文标题
在休闲免费游戏中结合顺序和汇总数据以进行流失预测
Combining Sequential and Aggregated Data for Churn Prediction in Casual Freemium Games
论文作者
论文摘要
在免费增值游戏中，玩家的收入来自于应用内购买以及该玩家所曝光的广告。玩家玩游戏越长，他或她将在游戏中产生收入的机会就越高。在这种情况下，能够及时检测玩家即将退出比赛（Churn）以做出反应并尝试将玩家保留在游戏中，从而延长他或她的游戏寿命非常重要。在本文中，我们调查了如何通过使用不同的神经网络体系结构组合顺序和汇总数据来改善流失预测中最新的最新预测。比较分析的结果表明，两种数据类型的组合可以根据纯粹的顺序或纯粹汇总的数据来提高预测准确性。
In freemium games, the revenue from a player comes from the in-app purchases made and the advertisement to which that player is exposed. The longer a player is playing the game, the higher will be the chances that he or she will generate a revenue within the game. Within this scenario, it is extremely important to be able to detect promptly when a player is about to quit playing (churn) in order to react and attempt to retain the player within the game, thus prolonging his or her game lifetime. In this article we investigate how to improve the current state-of-the-art in churn prediction by combining sequential and aggregate data using different neural network architectures. The results of the comparative analysis show that the combination of the two data types grants an improvement in the prediction accuracy over predictors based on either purely sequential or purely aggregated data.
