论文标题
如何开始基层运动
How To Start a Grassroots Movement
论文作者
论文摘要
我们研究了促进数字公共物品的社会信息的影响，这是一个COVID-19-Tracing应用程序。我们会改变受试者是否从另一个主题中收到数字信息，如果是的话，它是多少代价。观察到的最大投资方式的意愿从1美分到20欧元。这会影响接收者的发送行为吗？先前收到消息时，愿意投资发送增加。然而，成本信号没有影响。因此，基层动作几乎可以不成本开始。应用程序支持范围很重要，因为非支持者应该在分类中受到惩罚。
We study the influence of social messages that promote a digital public good, a COVID-19 tracing app. We vary whether subjects receive a digital message from another subject, and, if so, at what cost it came. Observed maximum willingness to invest in sending varies, from 1 cent up to 20 euros. Does this affect receivers' sending behavior? Willingness to invest in sending increases when previously receiving the message. Yet, cost signals have no impact. Thus, grassroots movements can be started at virtually no cost. App-support matters normatively as non-supporters are supposed to be punished in triage.
