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Multi-source domain adaptation (MSDA) addresses the challenge of learning a label prediction function for an unlabeled target domain by leveraging both the labeled data from multiple source domains and the unlabeled data from the target domain. Conventional MSDA approaches often rely on covariate shift or conditional shift paradigms, which assume a consistent label distribution across domains. However, this assumption proves limiting in practical scenarios where label distributions do vary across domains, diminishing its applicability in real-world settings. For example, animals from different regions exhibit diverse characteristics due to varying diets and genetics. Motivated by this, we propose a novel paradigm called latent covariate shift (LCS), which introduces significantly greater variability and adaptability across domains. Notably, it provides a theoretical assurance for recovering the latent cause of the label variable, which we refer to as the latent content variable. Within this new paradigm, we present an intricate causal generative model by introducing latent noises across domains, along with a latent content variable and a latent style variable to achieve more nuanced rendering of observational data. We demonstrate that the latent content variable can be identified up to block identifiability due to its versatile yet distinct causal structure. We anchor our theoretical insights into a novel MSDA method, which learns the label distribution conditioned on the identifiable latent content variable, thereby accommodating more substantial distribution shifts. The proposed approach showcases exceptional performance and efficacy on both simulated and real-world datasets.