论文标题

乘车的定价,竞争和市场细分

Pricing, competition and market segmentation in ride hailing

论文作者

Walunj, Tushar Shankar, Singhal, Shiksha, Kavitha, Veeraruna, Nair, Jayakrishnan

论文摘要

我们分析了两个乘车平台之间的非合作战略游戏,每个平台都以双面排队系统建模,其中假定驾驶员(具有一定的耐心水平)以固定速度的托有速度来到时,而基于QOS的poisson流程则以固定的速度到达,而乘客的到达过程则在两个提供者的情况下分配。我们还考虑了两个垄断方案:(i)每个平台的市场份额一半,(ii)平台合并为一个实体,使用其组合的驾驶员资源为整个乘客群提供服务。我们配方的主要新颖性是总市场份额在整个平台之间固定。因此,该游戏捕捉了平台之间在市场份额上的竞争,该竞争是使用两种不同的服务质量(QOS)指标建模的:(i)驾驶员可用性的可能性,以及(ii)到达乘客乘车的可能性。平台的目的是最大化匹配驱动程序和乘客产生的利润。 在上述每个设置中,我们分析与游戏相关的平衡。有趣的是,在第二个QoS度量下,我们表明,对于一定范围的参数,不存在NASH平衡。取而代之的是,我们演示了一个新的解决方案概念,称为平衡周期。我们的结果突出了竞争,合作,乘客端价格敏感性与乘客/驾驶员到达率之间的相互作用。

We analyse a non-cooperative strategic game among two ride-hailing platforms, each of which is modeled as a two-sided queueing system, where drivers (with a certain patience level) are assumed to arrive according to a Poisson process at a fixed rate, while the arrival process of passengers is split across the two providers based on QoS considerations. We also consider two monopolistic scenarios: (i) each platform has half the market share, and (ii) the platforms merge into a single entity, serving the entire passenger base using their combined driver resources. The key novelty of our formulation is that the total market share is fixed across the platforms. The game thus captures the competition among the platforms over market share, which is modeled using two different Quality of Service (QoS) metrics: (i) probability of driver availability, and (ii) probability that an arriving passenger takes a ride. The objective of the platforms is to maximize the profit generated from matching drivers and passengers. In each of the above settings, we analyse the equilibria associated with the game. Interestingly, under the second QoS metric, we show that for a certain range of parameters, no Nash equilibrium exists. Instead, we demonstrate a new solution concept called an equilibrium cycle. Our results highlight the interplay between competition, cooperation, passenger-side price sensitivity, and passenger/driver arrival rates.

扫码加入交流群

加入微信交流群

微信交流群二维码

扫码加入学术交流群,获取更多资源