论文标题

用户和现代SERP:(重新)研究用户互动和经验

Users and Contemporary SERPs: A (Re-)Investigation Examining User Interactions and Experiences

论文作者

Roy, Nirmal, Maxwell, David, Hauff, Claudia

论文摘要

在过去的二十年中,搜索引擎结果页面(SERP)已经显着发展,从简单的十个蓝色链接范式中移动到更复杂的演示文稿,其中包含来自文本信息的多个垂直和粒度的结果。先前的工作已经调查了SERP上的用户互动如何受到异质内容(例如图像,视频或新闻内容)的存在或不存在,SERP的布局(列表与网格布局)以及任务复杂性。在本文中,我们重现了在Arguello等人的特定于先前的工作中进行的用户研究。 [4]以及SIU和Chaparro [29] - 探索五到十年前的研究结果在多大程度上仍然存在,因为普通的网络用户已经习惯了具有越来越多的表演复杂性的SERP。为此,我们设计并运行了一个用户研究,该用户研究具有四个不同的SERP接口:(i)一个异质网格; (ii)一个异质列表; (iii)简单的网格; (iv)简单列表。我们收集了41位研究参与者在12个搜索任务上的相互作用,以进行分析。我们观察到SERP类型和任务复杂性会影响用户与搜索结果的交互。我们还发现证据支持[4,29]中的大多数(8个)观察结果,表明用户与不同接口的交互并解决了不同复杂性的任务,随着时间的流逝,用户的互动始终保持相似。

The Search Engine Results Page (SERP) has evolved significantly over the last two decades, moving away from the simple ten blue links paradigm to considerably more complex presentations that contain results from multiple verticals and granularities of textual information. Prior works have investigated how user interactions on the SERP are influenced by the presence or absence of heterogeneous content (e.g., images, videos, or news content), the layout of the SERP (list vs. grid layout), and task complexity. In this paper, we reproduce the user studies conducted in prior works-specifically those of Arguello et al. [4] and Siu and Chaparro [29]-to explore to what extent the findings from research conducted five to ten years ago still hold today as the average web user has become accustomed to SERPs with ever-increasing presentational complexity. To this end, we designed and ran a user study with four different SERP interfaces: (i) a heterogeneous grid; (ii) a heterogeneous list; (iii) a simple grid; and (iv) a simple list. We collected the interactions of 41 study participants over 12 search tasks for our analyses. We observed that SERP types and task complexity affect user interactions with search results. We also find evidence to support most (6 out of 8) observations from [4 , 29] indicating that user interactions with different interfaces and to solve tasks of different complexity have remained mostly similar over time.

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