论文标题
可见性对CCPA下销售权的权利的影响
The Impact of Visibility on the Right to Opt-out of Sale under CCPA
论文作者
论文摘要
《加利福尼亚州消费者保护法》（CCPA）赋予用户选择退出其个人信息的权利，但先前的工作发现，根据该法律提供的退出机制导致退出率非常低。隐私信号为愿意主动采取步骤启用隐私增强工具的用户提供了解决方案，但是许多用户不知道其在CCPA下的权利。因此，我们探索了CCPA下增强隐私的另一种方法：提高选择退出销售机制的可见性。我们对54名参与者进行了用户研究，发现可见的，标准化的横幅显着提高了野外销售率的选择退出。与网站当前提供的本地机制相比，参与者还报告了对选择的困难和对退出机制的满意度更大。我们的结果表明，有效的隐私法规取决于施加清晰，可执行的可见性标准，而CCPA对退出销售机制的要求不足。
The California Consumer Protection Act (CCPA) gives users the right to opt-out of sale of their personal information, but prior work has found that opt-out mechanisms provided under this law result in very low opt-out rates. Privacy signals offer a solution for users who are willing to proactively take steps to enable privacy-enhancing tools, but many users are not aware of their rights under CCPA. We therefore explore an alternative approach to enhancing privacy under CCPA: increasing the visibility of opt-out of sale mechanisms. We conduct an user study with 54 participants and find that visible, standardized banners significantly increase opt-out of sale rates in the wild. Participants also report less difficulty opting out and more satisfaction with opt-out mechanisms compared to the native mechanisms currently provided by websites. Our results suggest that effective privacy regulation depends on imposing clear, enforceable visibility standards, and that CCPA's requirements for opt-out of sale mechanisms fall short.
