论文标题
超越言语：众筹信号的实验研究
Beyond Words: An Experimental Study of Signaling in Crowdfunding
论文作者
论文摘要
越来越多的人众筹正在改变全球许多人的融资。然而，我们对资助者之间的信号影响的如何，为什么以及何时影响资金结果相对较少。我们进行了两项n = 500的研究，n = 750名参与众筹的参与者，以研究``人群信号''对资金决定的某些特征的影响。我们发现，在各种条件下，与均质的贡献量和时间相比，以不同时间间隔到达的异质量的贡献更有可能。在容易受到社会影响力的参与者中，信号的影响最强。在不同的项目类型，筹款目标，对项目的参与者兴趣以及参与者的无私态度中，这种效果非常普遍。至关重要的是，参与者通常未认识到人群信号在决策中的作用。我们的结果强调了众筹中社会信号的基本性质，为平台，资助者和项目创建者提供了策略。
Increasingly, crowdfunding is transforming financing for many people worldwide. Yet we know relatively little about how, why, and when funding outcomes are impacted by signaling between funders. We conduct two studies of N=500 and N=750 participants involved in crowdfunding to investigate the effect of certain characteristics of ``crowd signals'' on the decision to fund. We find that, under a variety of conditions, contributions of heterogeneous amounts arriving at varying time intervals are significantly more likely to be selected than homogeneous contribution amounts and times. The impact of signaling is strongest among participants who are susceptible to social influence. The effect is remarkably general across different project types, fundraising goals, participant interest in the projects, and participants' altruistic attitudes. Critically, the role of crowd signals in decision-making is typically unrecognized by participants. Our results underscore the fundamental nature of social signaling in crowdfunding, informing strategies for platforms, funders, and project creators.
