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The rapid increase in the adoption of Internet-of-Things (IoT) devices raises critical privacy concerns as these devices can access a variety of sensitive data. The current status quo of relying on manufacturers' cloud services to process this data is especially problematic since users cede control once their data leaves their home. Multiple recent incidents further call into question if vendors can indeed be trusted with users' data. At the same time, users desire compelling features supported by IoT devices and ML-based cloud inferences which compels them to subscribe to manufacturer-managed cloud services. An alternative to use a local in-home hub requires substantial hardware investment, management, and scalability limitations. This paper proposes Self-Serviced IoT (SSIoT), a clean-slate approach of using a hybrid hub-cloud setup to enable privacy-aware computation offload for IoT applications. Uniquely, SSIoT enables opportunistic computation offload to public cloud providers while still ensuring that the end-user retains complete end-to-end control of their private data reducing the trust required from public cloud providers. We show that SSIoT can leverage emerging function-as-a-service computation (e.g. AWS Lambda) to make these offloads cost-efficient, scalable and high performance as long as key limitations of being stateless, limited resources, and security isolation can be addressed. We build an end-to-end prototype of SSIoT and evaluate it using several micro-benchmarks and example applications representing real-world IoT use cases. Our results show that SSIoT is highly scalable, as compared to local-only approaches which struggle with as little as 2-4 apps in parallel. We also show that SSIoT is cost-efficient (operating a smart doorbell for $10 a year) at the cost of minimal additional latency as compared to a local-only hub, even with a hardware ML accelerator.