论文标题

在建议中调节物品提供商的小组接触

Regulating Group Exposure for Item Providers in Recommendation

论文作者

Marras, Mirko, Boratto, Ludovico, Ramos, Guilherme, Fenu, Gianni

论文摘要

吸引所有内容提供商,包括新移民或少数民族人群群体,对于在线平台继续增长和工作至关重要。因此,在建立推荐服务时,应重视这些提供商的利益。在本文中,我们将提供商视为基于在某些提供者组中对目录中项目以及用户交互中项目的表示较低的设置中的共同特征进行分组。然后,我们设想了一个场景,在建议过程中,平台所有者试图控制此类群体的接触程度。为了支持这种情况,我们依靠不同的暴露措施,这些措施表征了给出的小组建议的份额与平台所有者追求的目标水平之间的差距。然后,我们提出了一个重新排列程序,以确保满足所需的暴露水平。实验表明,在支持某些提供商的群体通过对目标敞口进行支持的同时,超越准确的目标在推荐实用程序中经历了显着的增长,而影响可忽略不计。

Engaging all content providers, including newcomers or minority demographic groups, is crucial for online platforms to keep growing and working. Hence, while building recommendation services, the interests of those providers should be valued. In this paper, we consider providers as grouped based on a common characteristic in settings in which certain provider groups have low representation of items in the catalog and, thus, in the user interactions. Then, we envision a scenario wherein platform owners seek to control the degree of exposure to such groups in the recommendation process. To support this scenario, we rely on disparate exposure measures that characterize the gap between the share of recommendations given to groups and the target level of exposure pursued by the platform owners. We then propose a re-ranking procedure that ensures desired levels of exposure are met. Experiments show that, while supporting certain groups of providers by rendering them with the target exposure, beyond-accuracy objectives experience significant gains with negligible impact in recommendation utility.

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