论文标题
构建有效的客户反馈系统 - 设计科学研究利用区块链技术
Constructing Effective Customer Feedback Systems -- A Design Science Study Leveraging Blockchain Technology
论文作者
论文摘要
组织必须适应生态系统的变化,客户反馈系统(CFS)提供了重要信息,以使产品和服务适应不断变化的客户偏好。但是,当前的系统仅限于单维等级量表,并且会出现自选择性偏见。这项工作为CFS贡献了设计原则,并实现了CFS,该CFS通过特定的组织目标通过上下文化的反馈来推动当前系统。我们采用设计科学研究(DSR)方法论,并通过利用价值敏感的设计方法来考虑多个利益相关者价值的纵向DSR旅程。我们在组织设置中进行了专家访谈,设计研讨会,演示和为期四天的实验,涉及瑞士主要图书馆的132位客户。在此过程中,我们验证了已确定的设计原理和实施的软件伪像,并在定性和定量上均为其有效的实例化得出了结论。特别是,我们发现I)区块链技术可以提供三种有效CFS的设计原则。同样,ii)将DSR与价值敏感的设计方法结合起来,以确定的重要值的形式明确地为设计原理提供了理由。此外,iii)利用这种方法,通过将软件文物的设计空间限制为与利益相关者值保持一致的选项,从而使软件工件的构建更有效地IT设计时间。因此,这项工作的发现推动了有关CFS设计的知识,并为研究人员提供了有关设计原理的理论贡献,以及对管理人员和决策者有效地设计软件伪像的指南。
Organizations have to adjust to changes in the ecosystem, and customer feedback systems (CFS) provide important information to adapt products and services to changing customer preferences. However, current systems are limited to single-dimensional rating scales and are subject to self-selection biases. This work contributes design principles for CFS and implements a CFS that advances current systems by means of contextualized feedback according to specific organizational objectives. We apply Design Science Research (DSR) methodology and report on a longitudinal DSR journey considering multiple stakeholder values by utilizing value-sensitive design methods. We conducted expert interviews, design workshops, demonstrations, and a four-day experiment in an organizational setup, involving 132 customers of a major Swiss library. In the process, we validated the identified design principles and the implemented software artifact both qualitatively and quantitatively and drew conclusions for their efficient instantiation. In particular, we found that i) blockchain technology can afford three design principles of effective CFS. Also, ii) combining DSR with value-sensitive design methods explicitly provides rationale for design principles in the form of identified important values. Moreover, iii) utilizing this methodology makes the construction of software artifacts more efficient it terms of design time by restricting the design space of a software artefact to those options that align with stakeholder values. Hence, the findings of this work advance the knowledge on the design of CFS and provides both, for researchers a theoretical contribution to reason about design principles and a guideline to managers and decision makers for designing software artefacts efficiently.