论文标题
从“哇”到``为什么'：用于创建具有电影风格的数据视频的指南
From `Wow' to `Why': Guidelines for Creating the Opening of a Data Video with Cinematic Styles
论文作者
论文摘要
数据视频是越来越受欢迎的讲故事形式。数据视频的开放严重影响了其成功，因为开幕式要么吸引观众继续观看，要么让他们放弃观看。但是，关于如何创建有吸引力的开口知之甚少。我们从著名电影的开幕式中汲取灵感，以促进设计数据视频开口。首先，通过分析来自多个来源的200多部电影，我们得出了可适应数据视频的六种主要电影开放风格。然后，我们咨询了电影业的八名专家，以制定28个准则。为了验证准则的可用性和有效性，我们要求参与者在有和没有指南的情况下创建数据视频开口，然后由专家和公众对此进行评估。结果表明，用准则设计的开口被认为更具吸引力，并且为了清晰和灵感而赞扬了准则。
Data videos are an increasingly popular storytelling form. The opening of a data video critically influences its success as the opening either attracts the audience to continue watching or bores them to abandon watching. However, little is known about how to create an attractive opening. We draw inspiration from the openings of famous films to facilitate designing data video openings. First, by analyzing over 200 films from several sources, we derived six primary cinematic opening styles adaptable to data videos. Then, we consulted eight experts from the film industry to formulate 28 guidelines. To validate the usability and effectiveness of the guidelines, we asked participants to create data video openings with and without the guidelines, which were then evaluated by experts and the general public. Results showed that the openings designed with the guidelines were perceived to be more attractive, and the guidelines were praised for clarity and inspiration.
