论文标题
金融科技电子商务付款应用程序应用程序用户经验分析在COVID-19大流行期间
FinTech E-Commerce Payment Application User Experience Analysis during COVID-19 Pandemic
论文作者
论文摘要
信息技术在大数据和云计算时代的应用导致通过金融技术或金融科技的电子付款趋势。印度尼西亚最受欢迎的金融科技应用程序之一是Gojek启动应用程序中的付费。这项研究将分析Fintech Go-Pay用户在Gojek上的交易以及与Gojek合作的商人如何体验。使用用户体验问卷分析用户体验（UX），该问卷由6（六）个变量（吸引力，明智，效率，可靠性，刺激和新颖性）组成。收集的总数据为258。分析计算结果后，平均得分按以下顺序获得：效率，敏锐度，刺激，吸引力，可靠性和新颖性。然后，与基准数据相比，获得以下序列：效率，敏锐度，刺激，吸引力，可靠性和新颖性。总体而言，付费服务是有效且具有明智性的，但是Go付费服务需要改善其新颖性。本文提供了其他知识或新颖性贡献，尤其是用于使用金融科技应用程序的用户体验分析。
The application of information technology in the era of big data and cloud computing has led to the trend of electronic payments through financial technology, or FinTech. One of the most popular FinTech applications in Indonesia is Go-Pay in the Gojek start-up application. This research will analyze how the FinTech Go-Pay user experience both for transactions on Gojek and at merchants that collaborate with Gojek. User Experience (UX) is analyzed using the User Experience Questionnaire which consists of 6 (six) variables (Attractiveness, Perspicuity, Efficiency, Dependability, Stimulation, and Novelty). Total data collected amounted to 258. After analyzing the calculation results, the mean scores are obtained in the following order: Efficiency, Perspicuity, Stimulation, Attractiveness, Dependability, and Novelty. Then when compared with benchmark data the following sequence is obtained: Efficiency, Perspicuity, Stimulation, Attractiveness, Dependability, and Novelty. Overall the Go-Pay service is efficient and perspicuity, but the Go-Pay service needs to improve its novelty. This article provides additional knowledge or novelty contributions, especially for user experience analysis using FinTech applications.
