论文标题
电子商务用户的上下文化
Contextualisation of eCommerce Users
论文作者
论文摘要
提出了在电子商务设置中为消费者意图的可扩展建模框架。该方法通过从自然语言处理中借来的嵌入来应用上下文化。通过将用户会话视为文档的用户会话旅行，我们可以捕获页面之间的上下文关系以及用户访问的主题。最后，我们从经验上研究了提出的框架的一致性和稳定性。
A scaleable modelling framework for the consumer intent within the setting of e-Commerce is presented. The methodology applies contextualisation through embeddings borrowed from Natural Language Processing. By considering the user session journeys throughough the pages of a website as documents, we capture contextual relationships between pages, as well as the topics of the of user visits. Finally, we empirically study the consistency and the stability of the presented framework.
