论文标题
“粉丝经济”对中国流行音乐行业有效吗？
Does "Fans Economy" Work for Chinese Pop Music Industry?
论文作者
论文摘要
近年来，中国已成为世界上最大的娱乐市场之一。由于小米的成功，许多中国流行音乐行业企业家认为，“粉丝经济”在流行音乐行业中起作用。 “粉丝经济”基于这样的假设，即可以根据艺术家对流行音乐消费市场进行细分。每个音乐艺术家都有自己的独家忠实粉丝。在本文中，我们提供了对流行音乐艺术家和粉丝社交网络的有见地研究。特别是，我们分别将流行音乐消费市场和流行音乐艺术家细分。我们的结果表明，由于Matthew效应和消费市场的多样性有限，“粉丝经济”对中国流行音乐行业不起作用。
China has become one of the largest entertainment markets in the world in recent years. Due to the success of Xiaomi, many Chinese pop music industry entrepreneurs believe "Fans Economy" works in the pop music industry. "Fans Economy" is based on the assumption that pop music consumer market could be segmented based on artists. Each music artist has its own exclusive loyal fans. In this paper, we provide an insightful study of the pop music artists and fans social network. Particularly, we segment the pop music consumer market and pop music artists respectively. Our results show that due to the Matthew Effect and limited diversity of consumer market, "Fans Economy" does not work for the Chinese pop music industry.
