论文标题
自我利益行为作为社会规范
Self-interested behaviour as a social norm
论文作者
论文摘要
语言可以对人类行为产生强大的影响。在实验研究中，例如，众所周知，实验或实验开始时启动的框架可以改变参与者的行为。但是，很少进行研究来确定为什么框架或启动特定单词会改变人们的行为。在这里，我们表明，参与者在游戏理论实验中的行为主要由社会规范驱动，并且参与者对不同社会规范的遵守受到对经济术语的暴露影响。为了探索这些术语驱动的如何在系统级别上改变行为，我们使用既定的框架来建模集体合作行为。我们发现，经济术语引起的行为差异比通常在实验和模拟中通常采用的规模的经济激励措施所引起的行为差异更大。随着科学术语越来越多地传达给普通人群，这些发现对科学家和科学传播者承担了越来越多的责任。
Language can exert a strong influence on human behaviour. In experimental studies, it is for example well-known that the framing of an experiment or priming at the beginning of an experiment can alter participants' behaviour. However, few studies have been conducted to determine why framing or priming specific words can alter people's behaviour. Here, we show that the behaviour of participants in a game-theoretical experiment is driven mainly by social norms, and that participants' adherence to different social norms is influenced by the exposure to economic terminology. To explore how these terminology-driven changes impact behavior at the system level, we use established frameworks for modeling collective cooperative behaviour. We find that economic terminology induces a behavioural difference which is larger than that caused by financial incentives in the magnitude usually employed in experiments and simulation. These findings place an increased responsibility on scientists and science communicators, as scientific terminology is increasingly communicated to the general population.
