论文标题
在民意调查中使用在线隐式协会测试
Using Online Implicit Association Tests in Opinion Polling
论文作者
论文摘要
民意调查现在已成为社会中非常重要的组成部分，因为它们现在是我们日常新闻周期的成分组成部分，并且因为它们的结果以我们并不总是显而易见的方式影响政府和业务。但是，民意调查并不总是准确的，并且已经有一些不准确的投票结果，这些结果对世界产生了重大影响，可以追溯到1930年代，而且直到最近3到4年。在本文中，我们分析了社会希望的反应（害羞的选民）的现象，该现象已成为现代不准确的民意调查的原因之一。我们描述了如何通过隐式协会测试（IAT）暴露它，并在对爱尔兰对英国的意见的小调查中证明了害羞的选民效应。我们主张将IAT纳入传统的民意调查中，并指出可以在线准确进行的事实，这也允许民意调查在COVID-19限制的时代获得更大，更多样化的受访者样本，从而限制了从一般公众那里进行民意调查的机会。
Opinion polls have now become a very important component of society because they are now a defacto component of our daily news cycle and because their results influence governments and business in ways which are not always obvious to us. However, polling is not always accurate and there have been some really inaccurate polling results which have had major influences on the world going back to the 1930s but also as recently as just the last 3 or 4 years. In this paper we analyse the phenomenon of socially desirable responding (shy voters) which has emerged as one of the reasons for modern day inaccurate polling. We describe how it can be exposed through implicit association tests (IATs) and we demonstrate the shy voter effect in a small survey on opinions in Ireland towards the United Kingdom. We argue for inclusion of IATs in traditional polling and point to the fact that these can be conducted accurately online, which also allows polling to reach a larger and more diverse sample of respondents in the days of Covid-19 restrictions which restricts the opportunities for poll sampling from the general public.
