论文标题
对Wikipedia链接与搜索引擎成功的重要性进行了更深入的研究
A Deeper Investigation of the Importance of Wikipedia Links to the Success of Search Engines
论文作者
论文摘要
越来越多的作品强调了维基百科在志愿者创建的内容中发挥着重要作用在帮助搜索引擎实现其核心目标的核心目标，以满足数百万人的信息需求。在本文中，我们报告了搜索引擎结果页面（SERP）中Wikipedia链接发生率的调查结果。我们的结果通过考虑三台美国搜索引擎，模拟移动设备和桌面设备，并使用旨在研究不再仅仅是“十个蓝色链接”的现代SERP的空间分析方法来扩展先前的工作。我们发现Wikipedia链接在重要的搜索环境中极为普遍，在所有SERP的67-84％出现在常见和热门查询中，但在医疗查询中却较少。此外，我们观察到Wikipedia链接通常出现在“知识面板” SERP元素中，并且在不滚动的情况下可以看到用户可以看到的位置，尽管Wikipedia在移动设备上的突出位置似乎较少。我们的发现加强了（1）Wikipedia内容和研究在Wikipedia领域之外产生的重大影响，并且（2）像搜索引擎这样的强大技术高度依赖志愿者创建的免费内容。
A growing body of work has highlighted the important role that Wikipedia's volunteer-created content plays in helping search engines achieve their core goal of addressing the information needs of millions of people. In this paper, we report the results of an investigation into the incidence of Wikipedia links in search engine results pages (SERPs). Our results extend prior work by considering three U.S. search engines, simulating both mobile and desktop devices, and using a spatial analysis approach designed to study modern SERPs that are no longer just "ten blue links". We find that Wikipedia links are extremely common in important search contexts, appearing in 67-84% of all SERPs for common and trending queries, but less often for medical queries. Furthermore, we observe that Wikipedia links often appear in "Knowledge Panel" SERP elements and are in positions visible to users without scrolling, although Wikipedia appears less in prominent positions on mobile devices. Our findings reinforce the complementary notions that (1) Wikipedia content and research has major impact outside of the Wikipedia domain and (2) powerful technologies like search engines are highly reliant on free content created by volunteers.
