论文标题
您现在是有影响力的人！衡量社交媒体的首席执行官声誉
You are now an Influencer! Measuring CEO Reputation in Social Media
论文作者
论文摘要
我们知道，在组织环境中的声誉可以理解为需要勤奋管理的宝贵资产。它直接影响了公司公开感知的方式，并间接地影响了企业在经济上的表现。建立社交媒体作为无处不在的沟通工具改变了公司如何管理其声誉。特别是CEO在处理个人形象时面临新颖的职责，同时影响了公司的声誉。尽管已经研究了CEO和公司声誉，但对CEO的社交媒体声誉管理如何影响企业声誉知之甚少。这项在进度论文中的研究旨在通过文献回顾通过社交媒体进行声誉管理和测量的现状，强调这一研究差距。我们进一步提出了一种结合情感分析，频率检测和内容分析的研究设计，并讨论进一步的研究前景。
We know that reputation in organisational contexts can be understood as a valuable asset that requires diligent management. It directly affects how a firm is publicly perceived, and indirectly, how a firm will perform economically. The establishment of social media as ubiquitous tools of communication have changed how corporations manage their reputation. Particularly CEOs face novel responsibilities, as they deal with their personal image, which at the same time affects the reputation of their firm. Whereas CEO and corporate reputation have been researched isolated from each other, little is known about how a CEO's social media reputation management affects corporate reputation. This research in progress paper aims to emphasise this research gap with a literature review on the current status of reputation management and measurement by means of social media. We further propose a research design that combines sentiment analysis, frequency detection, and content analysis and discuss further research prospects.
