论文标题
社交媒体时代的社会反馈处理如何塑造集体意见过程
How social feedback processing in the brain shapes collective opinion processes in the era of social media
论文作者
论文摘要
哪些群体具有某些意见的群体获得公众声音并迫使其他人保持不同的观点的机制是什么？社交媒体如何发挥作用？利用最近对社会反馈处理处理的神经科学见解，我们开发了一个理论模型，可以解决这些问题。该模型捕获了通过寂静的舆论理论描述的现象，为其提供了基于机制的基础，并以这种方式可以更一般地了解不同的群体结构与集体意见表达的不同制度如何相关。如果少数人充当凝聚力的整体，即使是强大的多数也可以被迫沉默。拟议的社会反馈理论框架（SFT）强调了社会学理论的需求，以了解社会和认知神经科学中发现的社会水平含义。
What are the mechanisms by which groups with certain opinions gain public voice and force others holding a different view into silence? And how does social media play into this? Drawing on recent neuro-scientific insights into the processing of social feedback, we develop a theoretical model that allows to address these questions. The model captures phenomena described by spiral of silence theory of public opinion, provides a mechanism-based foundation for it, and allows in this way more general insight into how different group structures relate to different regimes of collective opinion expression. Even strong majorities can be forced into silence if a minority acts as a cohesive whole. The proposed framework of social feedback theory (SFT) highlights the need for sociological theorising to understand the societal-level implications of findings in social and cognitive neuroscience.
