论文标题
关系:时间互动嵌入,以增强Facebook的社交媒体完整性
TIES: Temporal Interaction Embeddings For Enhancing Social Media Integrity At Facebook
论文作者
论文摘要
自成立以来,Facebook已成为在线社交社区不可或缺的一部分。人们依靠Facebook与他人建立联系并建立社区。结果,以快速可扩展的方式保护这种快速增长的网络的完整性至关重要。在本文中,我们提出了为保护滥用我们平台的人们保护各种社交媒体实体的努力。我们提出了一种新型的时间互动嵌入(TIE)模型,旨在捕获流氓社交互动并将其标记为进一步的适当动作。关系是Facebook规模网络上有监督的,深度学习的生产现成模型。关于完整性问题的先前工作主要集中在捕获社会实体的静态或某些动态特征上。相比之下,由于在图形嵌入和深层顺序模式学习的域中,统一模型和深度顺序模式学习中的最新进展,领带可以在统一模型中捕获这两种变异行为。为了展示联系的现实影响,我们提供了一些应用程序,尤其是为了防止错误信息传播,伪造帐户检测和降低广告支付风险,以增强平台的完整性。
Since its inception, Facebook has become an integral part of the online social community. People rely on Facebook to make connections with others and build communities. As a result, it is paramount to protect the integrity of such a rapidly growing network in a fast and scalable manner. In this paper, we present our efforts to protect various social media entities at Facebook from people who try to abuse our platform. We present a novel Temporal Interaction EmbeddingS (TIES) model that is designed to capture rogue social interactions and flag them for further suitable actions. TIES is a supervised, deep learning, production ready model at Facebook-scale networks. Prior works on integrity problems are mostly focused on capturing either only static or certain dynamic features of social entities. In contrast, TIES can capture both these variant behaviors in a unified model owing to the recent strides made in the domains of graph embedding and deep sequential pattern learning. To show the real-world impact of TIES, we present a few applications especially for preventing spread of misinformation, fake account detection, and reducing ads payment risks in order to enhance the platform's integrity.