论文标题
是什么有助于众筹活动的成功？来自GoFundMe数据的证据和分析
What Contributes to a Crowdfunding Campaign's Success? Evidence and Analyses from GoFundMe Data
论文作者
论文摘要
研究人员试图使用各种决定因素来衡量众筹活动的成功，例如对众筹活动的描述，资金目标的数量以及众筹项目特征。尽管文献中已经报告了许多成功的决定因素，但尚不清楚封面照片和标题和描述中的文字是否可以在融合分类器中结合在一起，以更好地预测众筹活动的成功。在这项工作中，我们专注于在各种资金类别中对GoFundMe的众筹活动的表现。我们分析了广告系列启动时可用的属性，并确定对活动的每个类别都很重要的属性。此外，我们基于随机森林开发了一个融合分类器，从而大大改善了预测结果，从而提出了使运动成功的有效方法。
Researchers have attempted to measure the success of crowdfunding campaigns using a variety of determinants, such as the descriptions of the crowdfunding campaigns, the amount of funding goals, and crowdfunding project characteristics. Although many successful determinants have been reported in the literature, it remains unclear whether the cover photo and the text in the title and description could be combined in a fusion classifier to better predict the crowdfunding campaign's success. In this work, we focus on the performance of the crowdfunding campaigns on GoFundMe across a wide variety of funding categories. We analyze the attributes available at the launch of the campaign and identify attributes that are important for each category of the campaigns. Furthermore, we develop a fusion classifier based on the random forest that significantly improves the prediction result, thus suggesting effective ways to make a campaign successful.
