ISO/TR TECHNICAL REPORT 16355-8 First edition 2017-02 Applications of statistical and related methods to new technology and product development process Part 8: Guidelines for commercialization and life cycle Application des méthodes statistiques et des meéthodes liées aux nouvelles technologies et de développement de produit Partie 8: Lignes directrices pour la commercialisation et le cycle de vie Reference number ISO/TR 16355-8:2017(E) [so International Organization for Standardization @ IS0 2017 HEJIANG INST OF STANDARDIZATION C1 5956617 ed without license from IHS IS0/TR 16355-8:2017(E) COPYRIGHTPROTECTEDDOCUMENT IS0 2017, Published in Switzerland All rights reserved. Unless otherwise specified, no part of this publication may be reproduced or utilized otherwise in any form or by any means, electronic or mechanical, including photocopying, or posting on the internet or an intranet, without prior written permission. Permission can be requested from either ISO at the address below or ISO's member body in the country of the requester. ISO copyrightoffice Ch. de Blandonnet 8 . CP 401 CH-1214 Vernier, Geneva, Switzerland Tel. +41 22 749 01 11 Fax +41 22 749 09 47 [email protected] www.iso.org Intenationaibr PrganizationforStandardization icensee-ZHEJIANG INST OF STANDARDIZRoISQ s1.7 - All rights reserved Not for Resale, 2017/5/11 02:15:25 etworking permitted without license from IHS IS0/TR 16355-8:2017(E) Contents Page Foreword ..vi Introduction. ..vii 1 Scope 2 Normative references 3 Terms and definitions 4 Basic concepts of QFD ..1 5 Integration of QFD and product development methods ..2 5.1 QFD support for product development methods. .2 5.2 Flow of product development with QFD ..2 5.3 Customers and stakeholders. .2 6 Types of QFD projects .2 7 QFDteam membership .2 7.1 QFD uses cross-functional teams .2 7.2 Core team membership .2 7.3 Subject matter experts 7.4 QFD team leadership .2 8 Lifestyle and emotional quality deployment 8.1 Kansei engineering... ..4 8.2 Setting product image strategy 4 8.3 Identifying stakeholders and customers. .4 8.4 Visiting customers and stakeholders to understand context of use 4 8.5 Interviewing and doing ethnographies to understand customer lifestyle and self-image .. 5 8.6 Deriving lifestyle words with a customer lifestyle table 5 8.7 Affinity diagram of lifestyle words. 6 8.8 Hierarchy diagram of lifestyle words ..6 8.9 Identifying product attributes and set up experimental trials 1 8.9.1 Selecting product concepts to be evaluated. 1 8.9.2 Creating survey of concepts and lifestyle words. 1 8.10 Statistical analysis of customers' evaluations of products. 8.11 Deploy to design and development. .10 9 Component deployment ..10 9.1 General .10 9.2 Modern Blitz QFDand the maximum value table (MVT) ..11 9.3 Functional requirements-components matrix .11 9.3.1 Purpose of the functional requirements-components matrix. ..11 9.3.2 Building the functional requirements-components matrix. ..11 9.4 Component-sub-function matrix and value engineering ..13 9.4.1 Purpose of the component-sub-function matrix .13 9.4.2 Building the component-sub-function matrix. ..13 9.4.3 Value analysis (VA) ..15 9.4.4 Value engineering (VE) ..16 9.5 Function-subassembly and component matrix .17 9.5.1 Purpose of the function-components matrix .17 9.5.2 Building the function-component matrix (unweighted) ..17 9.6 Subsystem-components matrix ..17 9.6.1 Purpose of the subsystem-components matrix ..17 9.6.2 Building the subsystem-components matrix .18 9.7 Component-failure mode matrix. .19 9.7.1 Purpose of the component-failure mode matrix ..19 9.7.2 Building the component-failure mode matrix. ..19 9.8 Component failure mode and effects analysis (FMEA). ..19 ntemaionalganzation@S7-All rights reserved iii icensee=ZHEJIANG INST OF STANDARDIZATION C1 5956617 Not for Resale, 2017/5/11 02:15:25 d without license from IHS